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How To Start A Food Truck

Food trucks have become increasingly popular in America, especially in big cities with hungry people who are short on time. As the food truck business grows, you want to get in on the action. After all, it seems like a great way to be your own boss and set your own hours. But how do you start a food truck business from scratch? Consider the following things.

Plan Your Menu

First, you have to decide what type of food you are going to sell. That may seem like an easy task, but it’s not. The world of food trucks is full of wanna-be businesses that simply chose the wrong food. If you don’t have simple, cheap, yet delicious food to offer, no one will come to your truck. Consider the other food trucks in your area. They usually put a twist on a classic. Choose a niche like mac ‘n’ cheese, crepes, gourmet burgers, shish kebabs, street tacos, or barbeque. 

It’s best to go with a simple, small menu that’s easy to cook within the confines of your truck. Or, you can have a rotating menu to keep patrons on their toes and coming back for more. 

Outfit the Truck

Next, it’s time to get your truck ready for business. You may buy a used food truck from a previous owner, an old box truck that needs conversion, or a brand new truck ready for cooking. Whatever the case may be, make sure the truck has pristine features like:

  • a safe and reliable engine
  • commercial refrigeration and cooking appliances
  • a clean and eye-catching body wrap to attract customers
  • space for food storage

Find Your Brand 

Once your food is on point, you need to hone in on your truck’s brand. Serving good food is only part of the equation. You have to present a fun, niche brand that people will gravitate towards. For example, you may make tacos like everybody else, but your tacos are Southern- or Asian-inspired. Or you only sell desserts, but you’re also in the local roller derby and want to portray that attitude in your business. Go with something outrageous that makes you stand out.

Choose Locations 

And lastly, you need to come up with a list of tried and true locations that work for you. Don’t forget to think about timing, as well. Are you open for all 3 meals, or just really late at night? Consider going to food truck meet-ups, parking lots near malls or big office buildings, parks, festivals, tourist locations, conference centers, and more.

Now you’ve got an idea of the work involved in starting your own food truck. But the best advice of all is to be yourself and have fun with it.